How Commercial Solar Energy Can Enhance Your Brand Equity
Feb. 10, 2023
Installing commercial solar panels has a lot of benefits:
- Lower operating costs
- 30% federal solar tax credit for commercial solar installation
- Higher property value
- Excellent return on investment
The business world is taking notice and commercial solar panels are becoming increasingly common for small businesses and major corporations alike. Even the Red Sox are getting on board with a new commercial solar array for Fenway Music Hall, installed by Boston Solar, a Proud Partner of the Boston Red Sox.
It’s easy to see the immediate financial benefits of a commercial solar panel installation. But, there’s one equally advantageous solar benefit that flies under the radar—better brand equity.
Installing solar panels positions you as a green company, which will have a positive influence on your customers’ perception of your business and is a great way to build brand equity. Let’s take a look at how this benefits your business.
Attract & Retain More Customers
Installing commercial solar panels shows consumers that your company cares about its environmental and socioeconomic impacts. This makes your business more attractive to environmentally conscious consumers, who are becoming increasingly prevalent. As a result, you’ll see an increase in consumer confidence, sales, and revenue.
Bring Positive Attention to Your Business
Installing a commercial solar array is a great way to generate press for your business. Local media outlets frequently report on green building projects within their communities, like commercial solar installations. This can bring a whirlwind of positive attention and get your business noticed.
Make Sustainability a Key Element of Your Brand
A lot of businesses try to position themselves as green but fail to convince consumers because they don’t put any action behind their words. By installing solar panels for your business, you’re showing consumers that you are taking real, actionable steps toward environmental responsibility. You can capitalize on that by making sustainability a key component in your branding and advertising efforts.
Attract & Retain Good Employees
It’s not just consumers who are looking for eco-conscious businesses. More and more job searchers are actively looking for green businesses while hunting for a new position. Making a real effort to reduce your environmental impact with a commercial solar installation can lead to a stronger pool of candidates and higher employee retention rates.
Schedule Commercial Solar Installation in Boston
Looking for a commercial solar company you can trust with your solar installation? Look no further than Boston Solar. We are the leading commercial solar company near you in Massachusetts with over 10 years of experience and more than 5,000 completed solar installations. We work with businesses of all sizes and across all industries to deliver maximum solar savings and the highest possible return on investment.
See what solar can do for your business. Call 617-858-1645 or contact us to start the conversation.